Shay Gardner on social media, algorithms and why you have to bring salad to the dinner party

Get out your pens and pencils because this is an epic lesson in social media! Kate and Katherine talk to marketing, social media and fashion/lifestyle guru, Shay Gardner. This episode is, frankly, a gift to authors wanting to navigate the world of Instagram and other online entities. It’s choc-full of great advice on what to do, why and how it all works. The word ‘algorithm’ is used many times.

Topics covered / questions answered:

  • What am I trying to do?
  • Algorithms and bots
  • Are hashtags worth bothering with?
  • Posts vs stories vs reels — what to use and when
  • There’s no such thing as shameless self promotion
  • Scheduling posts and content
  • Follow Adam Mosseri (@mosseri) (Head of Instagram)
  • Image descriptions and captions
  • Clothing to wear and not wear

Image: Three white women on a Zoom call laughing. One is wearing a black singlet and gold necklace, one has a white floral shirt on, the other has a white and blue shirt on.

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